Items related to A Beginner's Guide to Experiments in Consumer Research
Synopsis
This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. The book follows the natural progression of conducting experimental research―from formulating research questions and building theoretical frameworks to designing experiments, analyzing results, and writing up findings. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process. Unlike traditional textbooks that can overwhelm novice researchers with excessive detail, this guide addresses common challenges faced by students and provides clear explanations of complex concepts such as mediation, moderation, and experimental design in accessible language, without sacrificing academic rigor. This book is essential reading for undergraduate and graduate students undertaking experimental research projects or theses in consumer behavior, marketing, and other social sciences. It serves as an "academic companion" for students who need practical guidance through the experimental process. Faculty members supervising experimental research will also find it valuable as a reference guide, particularly those less familiar with experimental methodology.
"synopsis" may belong to another edition of this title.
About the Author
Jeanette Carlsson Hauff is an Associate Professor at the School of Business, Economics and Law at the University of Gothenburg, Sweden. She has extensive experience with experimental methods in consumer research and has published numerous articles, book chapters, and conference papers using these methods. Her research interests include, among others, the context of financial services and online privacy. Carlsson Hauff has a documented interest in pedagogical issues in higher education, having co-authored three journal articles on the topic and presented at numerous conferences and seminars. She has also been recognized as an "Excellent Teacher" at the university, a title
awarded for specific pedagogical skills following expert evaluation.
Jonas Nilsson is a researcher and lecturer at the School of Business, Economics and Law at the University of Gothenburg, Sweden. His research spans various empirical contexts within the consumer research domain, including financial services, sports marketing, consumer privacy, sustainability, and mobility. Nilsson has been promoted to Excellent Teacher status at the University of Gothenberg, recognizing his pedagogical expertise. He has a particular pedagogical interest in the causes and remedies of statistics anxiety among students. He currently teaches Marketing, Experimental Methods, Consumer Decision-Making and Quantitative Methods to both master’s and bachelor’s students.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for A Beginner's Guide to Experiments in Consumer Research
Stock Image
A Beginner's Guide to Experiments in Consumer Research (Paperback)
Published by
Taylor & Francis Ltd, London, 2026
ISBN 10: 1041165927
ISBN 13: 9781041165927
New
Paperback
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. The book follows the natural progression of conducting experimental researchfrom formulating research questions and building theoretical frameworks to designing experiments, analyzing results, and writing up findings. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process. Unlike traditional textbooks that can overwhelm novice researchers with excessive detail, this guide addresses common challenges faced by students and provides clear explanations of complex concepts such as mediation, moderation, and experimental design in accessible language, without sacrificing academic rigor. This book is essential reading for undergraduate and graduate students undertaking experimental research projects or theses in consumer behavior, marketing, and other social sciences. It serves as an "academic companion" for students who need practical guidance through the experimental process. Faculty members supervising experimental research will also find it valuable as a reference guide, particularly those less familiar with experimental methodology. This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781041165927
Stock Image
A Beginner's Guide to Experiments in Consumer Research
Seller: California Books, Miami, FL, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # I-9781041165927
Seller Image
A Beginner's Guide to Experiments in Consumer Research
Published by
Taylor and Francis Ltd, GB, 2026
ISBN 10: 1041165927
ISBN 13: 9781041165927
New
Paperback
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. The book follows the natural progression of conducting experimental research-from formulating research questions and building theoretical frameworks to designing experiments, analyzing results, and writing up findings. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process. Unlike traditional textbooks that can overwhelm novice researchers with excessive detail, this guide addresses common challenges faced by students and provides clear explanations of complex concepts such as mediation, moderation, and experimental design in accessible language, without sacrificing academic rigor. This book is essential reading for undergraduate and graduate students undertaking experimental research projects or theses in consumer behavior, marketing, and other social sciences. It serves as an "academic companion" for students who need practical guidance through the experimental process. Faculty members supervising experimental research will also find it valuable as a reference guide, particularly those less familiar with experimental methodology. Seller Inventory # LU-9781041165927
Buy New
£ 55.95
Free Shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
A Beginner's Guide to Experiments in Consumer Research
Published by
Taylor and Francis Ltd, GB, 2026
ISBN 10: 1041165927
ISBN 13: 9781041165927
New
Paperback
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. The book follows the natural progression of conducting experimental research-from formulating research questions and building theoretical frameworks to designing experiments, analyzing results, and writing up findings. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process. Unlike traditional textbooks that can overwhelm novice researchers with excessive detail, this guide addresses common challenges faced by students and provides clear explanations of complex concepts such as mediation, moderation, and experimental design in accessible language, without sacrificing academic rigor. This book is essential reading for undergraduate and graduate students undertaking experimental research projects or theses in consumer behavior, marketing, and other social sciences. It serves as an "academic companion" for students who need practical guidance through the experimental process. Faculty members supervising experimental research will also find it valuable as a reference guide, particularly those less familiar with experimental methodology. Seller Inventory # LU-9781041165927
Stock Image
A Beginner's Guide to Experiments in Consumer Research
Print on DemandSeller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Brand New. 122 pages. 9.18x6.12x9.21 inches. In Stock. This item is printed on demand. Seller Inventory # __1041165927
Stock Image
BEGINNERS GUIDE TO EXPERIMENTS IN CONS
Seller: Speedyhen, Hertfordshire, United Kingdom
Seller rating 5 out of 5 stars
Condition: NEW. Seller Inventory # NW9781041165927
Buy New
£ 42.68
£ 41 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 3 available
Stock Image
A Beginner's Guide to Experiments in Consumer Research (Paperback)
Published by
Taylor & Francis Ltd, London, 2026
ISBN 10: 1041165927
ISBN 13: 9781041165927
New
Paperback
Seller: CitiRetail, Stevenage, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. The book follows the natural progression of conducting experimental researchfrom formulating research questions and building theoretical frameworks to designing experiments, analyzing results, and writing up findings. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process. Unlike traditional textbooks that can overwhelm novice researchers with excessive detail, this guide addresses common challenges faced by students and provides clear explanations of complex concepts such as mediation, moderation, and experimental design in accessible language, without sacrificing academic rigor. This book is essential reading for undergraduate and graduate students undertaking experimental research projects or theses in consumer behavior, marketing, and other social sciences. It serves as an "academic companion" for students who need practical guidance through the experimental process. Faculty members supervising experimental research will also find it valuable as a reference guide, particularly those less familiar with experimental methodology. This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781041165927
Buy New
£ 51.49
£ 37 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
A Beginner's Guide to Experiments in Consumer Research
Published by
Taylor and Francis Ltd, GB, 2026
ISBN 10: 1041165927
ISBN 13: 9781041165927
New
Paperback
Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. The book follows the natural progression of conducting experimental research-from formulating research questions and building theoretical frameworks to designing experiments, analyzing results, and writing up findings. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process. Unlike traditional textbooks that can overwhelm novice researchers with excessive detail, this guide addresses common challenges faced by students and provides clear explanations of complex concepts such as mediation, moderation, and experimental design in accessible language, without sacrificing academic rigor. This book is essential reading for undergraduate and graduate students undertaking experimental research projects or theses in consumer behavior, marketing, and other social sciences. It serves as an "academic companion" for students who need practical guidance through the experimental process. Faculty members supervising experimental research will also find it valuable as a reference guide, particularly those less familiar with experimental methodology. Seller Inventory # LU-9781041165927
Seller Image
Beginner s Guide to Experiments in Consumer Research
Seller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Condition: New. Jeanette Carlsson Hauff is an Associate Professor at the School of Business, Economics and Law at the University of Gothenburg, Sweden. She has extensive experience with experimental methods in consumer research and has published numerou. Seller Inventory # 2928138548
Seller Image
A Beginner's Guide to Experiments in Consumer Research
Published by
Taylor & Francis Ltd Jul 2026, 2026
ISBN 10: 1041165927
ISBN 13: 9781041165927
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Neuware - This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. The book follows the natural progression of conducting experimental research-from formulating research questions and building theoretical frameworks to designing experiments, analyzing results, and writing up findings. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process. Unlike traditional textbooks that can overwhelm novice researchers with excessive detail, this guide addresses common challenges faced by students and provides clear explanations of complex concepts such as mediation, moderation, and experimental design in accessible language, without sacrificing academic rigor. This book is essential reading for undergraduate and graduate students undertaking experimental research projects or theses in consumer behavior, marketing, and other social sciences. It serves as an 'academic companion' for students who need practical guidance through the experimental process. Faculty members supervising experimental research will also find it valuable as a reference guide, particularly those less familiar with experimental methodology. Seller Inventory # 9781041165927