The Assessment of Industrial Markets (Routledge Revivals) - Softcover

Wilson, Aubrey

Softcover

ISBN 10: 1032878584 ISBN 13: 9781032878584

Publisher: Routledge, 2026

Synopsis

First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. It concentrates on the techniques of industrial marketing research and devotes a chapter to each major method. More space is also given to the mechanics of research. The author’s purpose has been to set out clearly the salient factors and methodologies. Chapter demographics refer the reader to more detailed or advanced reading on any particular aspect of industrial marketing.

The book is essentially practical and contains an important innovation. Where appropriate, checklists have been developed for the processes and actions required in a number of industrial marketing activities. Also, the checklist which appeared in Industrial Marketing Research is included in the present work in a revised and extended form. This is a must read for students of marketing, business management and business economics.

About this title

About the Author

Aubrey Wilson (at the time of the first publication of this book) was the Managing Director, Industrial Market Research Limited.

Edition details

• Publisher: Routledge
• Publication date: 2026
• Language: English
• ISBN 10: 1032878584
• ISBN 13: 9781032878584
• Binding: Paperback
• Edition number: 1
• Number of pages: 422