Communication in Sport Management (Routledge Research in Sport Business and Management) - Hardcover

 
9781032859019: Communication in Sport Management (Routledge Research in Sport Business and Management)
Hardcover
ISBN 10: 1032859016 ISBN 13: 9781032859019
Publisher: Routledge, 2024

Synopsis

This book presents cutting‑edge perspectives on Communication in Sport Management, a core component of contemporary sport business.

Featuring the work of leading sport scholars from around the world, this book explores seven key themes in sport communication: engagement, technology, branding, publicity, finance, health, and crisis communication. Drawing on multi‑disciplinary perspectives, including communication and media studies, management, finance, and sociology, this book examines cutting‑edge topics such as digital sport fandom, online abuse, communication in esports, developing athlete brands, and managing scandal.

Offering an important snapshot of the state of the art in sport communication, this book is fascinating reading for any advanced student, researcher, policy maker, or practitioner working in sport business and management, sport media, digital media, public relations, or broadcasting.

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About the Author

Paul M. Pedersen, PhD, is Professor of Sport Management at Indiana University Bloomington, USA, and founding editor of the International Journal of Sport Communication (IJSC).

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2024
Language
English
ISBN 10 
1032859016
ISBN 13 
9781032859019
Binding
Hardcover
Edition number
1
Number of pages
238
Editor
Pedersen Paul M.

Other Popular Editions of the Same Title

9781032859026: Communication in Sport Management (Routledge Research in Sport Business and Management)

Featured Edition

ISBN 10:  1032859024 ISBN 13:  9781032859026
Publisher: Routledge, 2026
Softcover