Managing Digital Transformation: Understanding the Strategic Process - Softcover

Softcover

ISBN 10: 1032851627 ISBN 13: 9781032851624

Publisher: Routledge, 2025

Synopsis

Digital transformation is inevitable. The eras of ‘if and when’ are over and the urgent question of how to best lead, manage and navigate this process is upon us. Now in its second edition, Managing Digital Transformation brings together scientifically grounded insights into the design and implementation of true digital strategies.
Acknowledging a plurality of strategic approaches, the book highlights crucial differentiating factors in terms of business scale, market environment and supplier relationships. Case studies from around the world are introduced and explored, including Adobe, Domino’s Pizza, Deutsche Bahn, L’Oréal and the Bulgari Group. Key themes covered in the book include digital business models, data analytics, the role of the Chief Digital Officer and emerging technologies
such as AI.
An expert‑led guide to digital strategy, this book highlights how managers and leaders in organizations can successfully lead digital transformations.

About this title

About the Author

Andreas Hinterhuber is Associate Professor of Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy.

Tiziano Vescovi is Full Professor of Strategic Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy.

Francesca Checchinato is Associate Professor of Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy.

Edition details

• Publisher: Routledge
• Publication date: 2025
• Language: English
• ISBN 10: 1032851627
• ISBN 13: 9781032851624
• Binding: Paperback
• Edition number: 2
• Number of pages: 320
• Editor: Hinterhuber Andreas, Vescovi Tiziano, Checchinato Francesca