Items related to How to Measure and Manage Your Corporate Reputation
Synopsis
The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place. This book shows you how to measure and understand stakeholder influence via reputation assessment research techniques and, once you have done that, how to build and manage a reputation management plan.
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About the Author
Terry Hannington is a marketing consultant based in Sweden. His recent assignments have included assisting ITSMA, a US-based brand and marketing consultancy, acting as Managing Director to build a presence in Europe. Previous roles include Vice President of Marketing at Olivetti Ivrea Italy and Marketing Director EMEA at Diebold Inc., Paris France.
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How to Measure and Manage Your Corporate Reputation
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Taylor & Francis Ltd, 2024
ISBN 10: 1032837624
ISBN 13: 9781032837628
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How to Measure and Manage Your Corporate Reputation
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How to Measure and Manage Your Corporate Reputation
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How to Measure and Manage Your Corporate Reputation
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How to Measure and Manage Your Corporate Reputation
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How to Measure and Manage Your Corporate Reputation
Published by
Taylor & Francis Ltd Jun 2024, 2024
ISBN 10: 1032837624
ISBN 13: 9781032837628
New
Taschenbuch
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Taschenbuch. Condition: Neu. Neuware - The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively me. Seller Inventory # 9781032837628
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How to Measure and Manage Your Corporate Reputation
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Terry Hannington is a marketing consultant based in Sweden. His recent assignments have included assisting ITSMA, a US-based brand and marketing consultancy, acting as Managing Director to build a presence in Europe. Previous roles include Vice President of. Seller Inventory # 1584457747
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