Strategic Brand Design: Designing Brand Identity From a Marketing Perspective - Softcover

Stavorinus, Roel

Softcover

ISBN 10: 1032765143 ISBN 13: 9781032765143

Publisher: Routledge, 2024

Synopsis

Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by containing all the knowledge that both parties need to understand and work together successfully on branding projects.

Consisting of four parts, the book begins with a clear explanation of the most important marketing concepts in part 1, followed by a clear step-by-step plan for research and strategy in part 2. Part 3 provides a comprehensive toolkit for brand design based upon that strategy, while part 4 contains a plethora of methods, tools and models for practice as well as questions and assignments to support classroom teaching.

Practical, accessible and firmly grounded in research and theory, this book is an ideal reference guide for higher vocational students and students on modules and programs relating to the fields of brand, design, marketing and communication.

About this title

About the Author

Roel Stavorinus is an independent brand and design strategist and has completed more than ninety brand projects over the past twenty years – alternately on the side of organisations (clients) and that of creative agencies. In the past, Roel worked as a lecturer at various colleges. He still gives guest lectures and training. He also regularly publishes articles about brand, marketing and design.

Edition details

• Publisher: Routledge
• Publication date: 2024
• Language: English
• ISBN 10: 1032765143
• ISBN 13: 9781032765143
• Binding: Paperback
• Edition number: 1
• Number of pages: 312