Items related to Winning the Global TV News Game (Routledge Library...

Winning the Global TV News Game (Routledge Library Editions: Broadcasting) - Softcover

Book 38 of 41: Routledge Library Editions: Broadcasting

Carla Brooks, Johnston

 
9781032607771: Winning the Global TV News Game (Routledge Library Editions: Broadcasting)

Synopsis

Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.

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