Items related to Television and the Political Image: A Study of the...

Television and the Political Image: A Study of the Impact of Television on the 1959 General Election (Routledge Library Editions: Broadcasting) - Softcover

Book 40 of 41: Routledge Library Editions: Broadcasting

Trenaman, Joseph; McQuail, Denis

 
9781032602820: Television and the Political Image: A Study of the Impact of Television on the 1959 General Election (Routledge Library Editions: Broadcasting)
Softcover
ISBN 10: 1032602821 ISBN 13: 9781032602820
Publisher: Routledge, 2025

Synopsis

Was the 1959 UK General Election the first television election? Could television be used to create a Party ‘image’? Television and the Political Image (1961) provides answers to both these questions. It surveys two constituencies, interviewing the same cross-section of electors before and after the election campaign, and analyses and compares the campaigns as conducted by television, radio, the Press, and through the work of the local Parties. Various effects of the political barrage are measured and attributed to their sources; such effects include changes in voting intention during the course of the election campaign, changes in attitudes to Parties and their leaders, and changes in what the voter knows of the parties’ policies.

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About the Author

Joseph Trenaman and Denis McQuail

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2025
Language
English
ISBN 10 
1032602821
ISBN 13 
9781032602820
Binding
Paperback
Edition number
1
Number of pages
298