Items related to Reputation Management: The Key to Successful Public...
Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations - Hardcover
Synopsis
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective performance, behavior, identity and communication strategies.
This edition is updated throughout, including current information on digital media, new global examples and a renewed emphasis on organizational and environmental sustainability. Each chapter again features timely and illustrative cases by the authors and contributions from leaders in the field, with new cases in this edition on such topics as COVID-19, artificial intelligence, and generative AI. Additionally, the book maintains its consistent throughline focusing on corporate ethics.
This fifth edition is a must-have reference for students taking classes in public relations management, corporate communication, communication management and business. CEOs, business leaders and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.
Online resources also accompany the text. Please visit www.routledge.com/9781032577999.
"synopsis" may belong to another edition of this title.
About the Author
John Doorley, former head of corporate communications at Merck, was most recently associate professor of strategic communications at Elon University. He is now a consultant on reputation management and a writer. He built and taught the world’s first undergraduate course in reputation management, at Rutgers University in 2003, and the world’s first graduate course in reputation management, at New York University in 2007.
Helio Fred Garcia is president of Logos Consulting Group. He is an adjunct professor in the Executive MBA program at New York University and teaches in the M.S. in Public Relations and Corporate Communication program. He is also an adjunct associate professor of professional development and leadership at Columbia University.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2025
- ISBN 10 1032577991
- ISBN 13 9781032577999
- BindingHardcover
- LanguageEnglish
- Edition number5
- Number of pages448
Search results for Reputation Management: The Key to Successful Public...
Stock Image
Reputation Management : The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 48398769
Quantity: Over 20 available
Stock Image
Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 410709343
Quantity: 3 available
Stock Image
Reputation Management : The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 48398769-n
Quantity: Over 20 available
Seller Image
Reputation Management
Seller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 1904981425
Quantity: Over 20 available
Stock Image
Reputation Management : The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 48398769
Quantity: Over 20 available
Stock Image
Reputation Management
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In. Seller Inventory # ria9781032577999_new
Quantity: Over 20 available
Stock Image
Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
Print on DemandSeller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Brand New. 5th edition. 360 pages. 10.00x7.00 inches. In Stock. This item is printed on demand. Seller Inventory # __1032577991
Quantity: 1 available
Stock Image
Reputation Management : The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 48398769-n
Quantity: Over 20 available
Stock Image
Reputation Management (Hardcover)
Published by
Taylor & Francis Ltd, London, 2025
ISBN 10: 1032577991
ISBN 13: 9781032577999
New
Hardcover
Seller: CitiRetail, Stevenage, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective performance, behavior, identity and communication strategies.This edition is updated throughout, including current information on digital media, new global examples and a renewed emphasis on organizational and environmental sustainability. Each chapter again features timely and illustrative cases by the authors and contributions from leaders in the field, with new cases in this edition on such topics as COVID-19, artificial intelligence, and generative AI. Additionally, the book maintains its consistent throughline focusing on corporate ethics.This fifth edition is a must-have reference for students taking classes in public relations management, corporate communication, communication management and business. CEOs, business leaders and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.Online resources also accompany the text. Please The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781032577999
Quantity: 1 available
Stock Image
Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # 26403526272
Quantity: 3 available