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9781032557755: Understanding Communication Research Methods: A Theoretical and Practical Approach
  • PublisherRoutledge
  • Publication date2024
  • ISBN 10 1032557753
  • ISBN 13 9781032557755
  • BindingHardcover
  • LanguageEnglish
  • Edition number4
  • Number of pages340

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Stephen M. Croucher (Massey University, New Zealand)|Daniel Cronn-Mills (Minnesota State University, USA)
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Stephen M. Croucher is Professor and Head of the School of Communication, Journalism, and Marketing at Massey University, New Zealand. He serves on the editorial boards of more than 10 journals and served as the editor of the Review of Communic. Seller Inventory # 1477887674

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Hardcover. Condition: new. Hardcover. Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its fourth edition, offers students practical reasons why they should care about research methods and offers a practical guide for conducting research.Explaining quantitative, qualitative, critical, and performance research methods, this new edition helps students better grasp the theoretical and applied uses of method by clearly illustrating practical applications. The book features all the main research traditions in communication, including applications of the methods through effective examples and exercises, and sample student papers that demonstrate research methods in action.This textbook is perfect for beginning and advanced scholars using critical, cultural, interpretive, qualitative, quantitative, rhetorical, and performance research methods.Additional resources for students and instructors can be found on the eResource at , which includes links, videos, outlines, activities, recommended readings, test questions, and more. Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its fourth edition, offers students practical reasons why they should care about research methods and offers a practical guide for conducting research. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781032557755

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