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Trust and Organizational Resilience (Routledge Studies in Trust Research) - Hardcover

Otola, Iwona; Grabowska, Marlena; Krupka, Zoran

 
9781032556970: Trust and Organizational Resilience (Routledge Studies in Trust Research)
Hardcover
ISBN 10: 1032556978 ISBN 13: 9781032556970
Publisher: Routledge, 2023

Synopsis

In a turbulent environment, companies face disruptive events and must build organisational resilience in order to thrive. This unique book offers new, cutting-edge research on how trust can build and develop resilience. The authors combine theoretical and empirical perspectives on the two issues of trust and organisational resilience in an environment that is difficult to predict. The authors firstly discuss the challenges the turbulent environment poses before exploring the influence of trust and providing practical case studies on topics such as brand trust, dynamic capabilities and business models. Examples are drawn from high-growth enterprises demonstrating first-hand how organisations that develop trust have survived turbulent conditions. This novel book is the first to combine the two disciplines of trust and resilience and will be a valuable reference for researchers and upper level students of strategic management and crisis management in particular.

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About the Author

Iwona Otola is an Associate Professor of Czestochowa University of Technology (CUT), Faculty of Management. She is a Dean of Faculty of Management of CUT.

Marlena Grabowska is an associate professor of Czestochowa University of Technology (CUT), Faculty of Management. She is a director of development at Faculty of Managenet CUT.

Zoran Krupka works as an associate professor at the Department of Marketing at the Faculty of Economics & Business, University of Zagreb. He teaches at the undergraduate, graduate, master and Ph. D. study programmes courses of Marketing, International Marketing, Brand Management, and Marketing Planning.

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2023
Language
English
ISBN 10 
1032556978
ISBN 13 
9781032556970
Binding
Hardcover
Edition number
1
Number of pages
140