Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project - Softcover

Midler, Christophe; Jullien, Bernard; Lung, Yannick

 
9781032476827: Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project
Softcover
ISBN 10: 1032476826 ISBN 13: 9781032476827
Publisher: Auerbach Publications, 2023

Synopsis

The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.

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About the Author

Christophe Midler, Bernard Jullien, Yannick Lung

"About this title" may belong to another edition of this title.

Publisher
Auerbach Publications
Publication date
2023
Language
English
ISBN 10 
1032476826
ISBN 13 
9781032476827
Binding
Paperback
Edition number
1
Number of pages
178

Other Popular Editions of the Same Title

9781138037205: Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project

Featured Edition

ISBN 10:  1138037206 ISBN 13:  9781138037205
Publisher: Auerbach Publications, 2017
Hardcover