Narratives in Public Communication (Routledge Research in Communication Studies) - Softcover

 
9781032451824: Narratives in Public Communication (Routledge Research in Communication Studies)
Softcover
ISBN 10: 1032451823 ISBN 13: 9781032451824
Publisher: Routledge, 2024

Synopsis

This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields.

Using diverse research methods including surveys, experiments, case studies, and content analyses, an international team of authors first explore conceptual and theoretical issues of narrative persuasion, then examine the impact and application of narratives in science communication, political advertising, corporate communication, and social movement before discussing the use of stories in community building, identity construction, and civic engagement.

This timely volume will be of interest to academics, researchers, and graduate students who are interested in narratives and communications, within the areas of public relations, public communication, organizational communication, strategic communication, risk and crisis communication, and political communication.

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About the Author

Fuyuan Shen is professor of communication at Pennsylvania State University

Heidi Hatfield Edwards is professor of communication at Florida Institute of Technology

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Publisher
Routledge
Publication date
2024
Language
English
ISBN 10 
1032451823
ISBN 13 
9781032451824
Binding
Paperback
Edition number
1
Number of pages
226
Editor
Shen Fuyuan, Hatfield Edwards Heidi

Other Popular Editions of the Same Title

9781032437286: Narratives in Public Communication (Routledge Research in Communication Studies)

Featured Edition

ISBN 10:  1032437286 ISBN 13:  9781032437286
Publisher: Routledge, 2023
Hardcover