Items related to Contemporary Issues in Marketing and Consumer Behaviour
Synopsis
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.
Topics new to this edition include:
- Digital Markets and Marketing
- Hierarchies of Knowledge in Marketing
- Marketing Inequalities: Feminisms and intersectionalities
- The Ethics and Politics of Consumption
New case studies include:
- Emerging Economy Brands
- The Fairtrade Brand
- Disappearing Influencers
- Decolonising the Media
Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.
Online resources include chapter-by-chapter PowerPoint slides.
"synopsis" may belong to another edition of this title.
About the Author
Elizabeth Parsons is Professor of Marketing at the University of Liverpool, UK.
Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK.
Andreas Chatzidakis is Professor of Marketing at Royal Holloway, University of London, UK.
Rachel Ashman is Senior Lecturer in Marketing at the University of Liverpool, UK.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2023
- ISBN 10 1032061995
- ISBN 13 9781032061993
- BindingHardcover
- LanguageEnglish
- Edition number3
- Number of pages198
Search results for Contemporary Issues in Marketing and Consumer Behaviour
Stock Image
Contemporary Issues in Marketing and Consumer Behaviour
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 45736032
Quantity: Over 20 available
Stock Image
Contemporary Issues in Marketing and Consumer Behaviour
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 45736032-n
Quantity: Over 20 available
Seller Image
Contemporary Issues in Marketing and Consumer Behaviour
Print on DemandSeller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Elizabeth Parsons is Professor of Marketing at the University of Liverpool, UK.Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK.Andreas Chatzidakis is Professor of. Seller Inventory # 829524660
Quantity: Over 20 available
Stock Image
Contemporary Issues in Marketing and Consumer Behaviour
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 399834454
Quantity: 3 available
Stock Image
Contemporary Issues in Marketing and Consumer Behaviour
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 45736032
Quantity: Over 20 available
Seller Image
Contemporary Issues in Marketing and Consumer Behaviour
Print on DemandSeller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.Topics new to this edition include:Digital Markets and MarketingHierarchies of Knowledge in MarketingMarketing Inequalities: Feminisms and intersectionalitiesThe Ethics and Politics of ConsumptionNew case studies include:Emerging Economy BrandsThe Fairtrade BrandDisappearing InfluencersDecolonising the MediaWritten by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides. 208 pp. Englisch. Seller Inventory # 9781032061993
Quantity: 2 available
Stock Image
Contemporary Issues in Marketing and Consumer Behaviour
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In. Seller Inventory # ria9781032061993_new
Quantity: Over 20 available
Stock Image
Contemporary Issues in Marketing and Consumer Behaviour
Print on DemandSeller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9781032061993
Quantity: Over 20 available
Stock Image
Contemporary Issues in Marketing and Consumer Behaviour
Print on DemandSeller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Brand New. 3rd edition. 232 pages. 9.69x6.88x0.71 inches. In Stock. This item is printed on demand. Seller Inventory # __1032061995
Quantity: 1 available
Stock Image
Contemporary Issues in Marketing and Consumer Behaviour
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # 26396575369
Quantity: 3 available