Items related to Contemporary Issues in Marketing and Consumer Behaviour

Contemporary Issues in Marketing and Consumer Behaviour - Hardcover

Parsons, Elizabeth; Maclaran, Pauline; Chatzidakis, Andreas; Ashman, Rachel

 
9781032061993: Contemporary Issues in Marketing and Consumer Behaviour
Hardcover
ISBN 10: 1032061995 ISBN 13: 9781032061993
Publisher: Routledge, 2023

Synopsis

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.

Topics new to this edition include:

  • Digital Markets and Marketing

  • Hierarchies of Knowledge in Marketing

  • Marketing Inequalities: Feminisms and intersectionalities

  • The Ethics and Politics of Consumption

New case studies include:

  • Emerging Economy Brands

  • The Fairtrade Brand

  • Disappearing Influencers

  • Decolonising the Media

Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.

Online resources include chapter-by-chapter PowerPoint slides.

"synopsis" may belong to another edition of this title.

About the Author

Elizabeth Parsons is Professor of Marketing at the University of Liverpool, UK.

Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK.

Andreas Chatzidakis is Professor of Marketing at Royal Holloway, University of London, UK.

Rachel Ashman is Senior Lecturer in Marketing at the University of Liverpool, UK.

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2023
Language
English
ISBN 10 
1032061995
ISBN 13 
9781032061993
Binding
Hardcover
Edition number
3
Number of pages
198