Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profithungry Owners and Declining Ad Agencies - Softcover

Michael Farmer

 
9780996943383: Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profithungry Owners and Declining Ad Agencies

Synopsis

The advertising industry has reached a critical, even dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees, a "recipe for disaster." So what are the logical consequences of the failure to act? For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions.

"synopsis" may belong to another edition of this title.

About the Author

Michael Farmer is Chairman of Farmer & Company LLC, a strategy consulting firm for advertising agencies and advertisers.

He graduated from Princeton University and Harvard Business School before working for The Boston Consulting Group and Bain & Company around the world.

He has lived and worked in Rio de Janeiro, Lausanne, Munich, Paris, Istanbul and London. He currently resides in New York City.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781912555123: Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies

Featured Edition

ISBN 10:  1912555123 ISBN 13:  9781912555123
Publisher: LID Publishing, 2019
Softcover