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Synopsis
In his second book, Destination Branding for Small Cities Second Edition, Bill Baker again skillfully cuts through the theory, advertisingbranding-speak and jargon to provide a step-by-step roadmap for branding small cities and destinations to improve their tourism and economic development competitiveness.
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About the Author
Bill Baker is President of Total Destination Marketing, and is recognized internationally as an author, speaker and his pioneer work in creating brand strategies for places of all sizes, from nations to small cities. He has more than 30 years destination branding and marketing experience in 25 countries and has been directly involved in some of the most respected and successful destination branding campaigns in the USA, Europe and Australia. Bill is a popular speaker in the USA and abroad on the many aspects of place branding and tourism marketing.
From the Inside Flap
essential reading for anyone involved in the study or implementation of city branding. Journal of Brand Management has the potential to save millions of dollars wasted on ill-conceived campaigns purporting to be place branding. John King, Chairman, Australian Tourism Export Council Why pay a university thousands of dollars to take a branding class when this book sums it up incredibly well. Erik Wolf, CEO, International Culinary Tourism Association . a mandatory read for economic development professionals and public officials interested in their city's competitiveness. Ed Burghard, CEO, Strengthening Brand America Baker has authored what I believe to be the finest treatise on the topic to date." Bill Geist, President, Zeitgeist Consulting USA This isn't a book you read once. I constantly find inspiration and energy by reading it through again. Jim Epperson, CEO, Harrison County Convention & Visitors Bureau
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