Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near impossible: to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus.
"synopsis" may belong to another edition of this title.
Seller: BookHolders, Towson, MD, U.S.A.
Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: second ] Publisher: Anton Pr Pub Date: 5/1/2002 Binding: Paperback Pages: 244 second edition. Seller Inventory # 6026998
Seller: Greenworld Books, Arlington, TX, U.S.A.
Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # GWV.097196520X.VG
Seller: The Oregon Room - Well described books!, Phoenix, OR, U.S.A.
Paperback. Condition: Very Good. VG++, 2nd edition, clean & tight, square, very light scratches on rear cover, otherwise like new. Seller Inventory # b0110
Seller: Bookbot, Prague, Czech Republic
Softcover. Condition: Fine. Leichte Gebrauchsspuren. Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus. Seller Inventory # f0b48187-3bba-4e2d-bf65-d10ddd13095e
Quantity: 1 available
Seller: Sigrun Wuertele buchgenie_de, Altenburg, Germany
Condition: Sehr gut - gebraucht. Taschenbuch Sehr guter Zustand, ohne Namenseintrag, Zustand: 2, Sehr gut - gebraucht, Taschenbuch Anton Pr , 2002 , Customer Obsession: Your Roadmap to Profitable Crm, Nederlof, Ad. Seller Inventory # BU266059