Customer Obsession: Your Roadmap to Profitable Crm - Softcover

Nederlof, Ad; Anton, Jon

 
9780971965201: Customer Obsession: Your Roadmap to Profitable Crm
Softcover
ISBN 10: 097196520X ISBN 13: 9780971965201
Publisher: Anton Pr, 2002

Synopsis

Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near impossible: to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus.

"synopsis" may belong to another edition of this title.

Publisher
Anton Pr
Publication date
2002
Language
English
ISBN 10 
097196520X
ISBN 13 
9780971965201
Binding
Paperback