Items related to Viewpoints and Controversies in Sensory Science and...

Viewpoints and Controversies in Sensory Science and Consumer Product Testing (Publications in Food Science and Nutrition) - Hardcover

Moskowitz, Howard R.; Mu241;oz, Alejandra M.; Gacula Jr., Maximo C.

 
9780917678578: Viewpoints and Controversies in Sensory Science and Consumer Product Testing (Publications in Food Science and Nutrition)
Hardcover
ISBN 10: 0917678575 ISBN 13: 9780917678578
Publisher: *Wiley-Blackwell, 2004

Synopsis

The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.

"synopsis" may belong to another edition of this title.

About the Author

Howard R. Moskowitz, Ph. D.,Moskowitz Jacobs, Inc., White Plaines, New York, Alejandra M. Muñoz, M.S., IRIS: International Resources for Insights and Solutions, LLC, Mountainside, New Jersey, and Maximo C. Gacula, Jr., Ph.D., Department of Psychology, Arizona State University, Tempe, Arizona.

From the Back Cover

The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.

From the Inside Flap

The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.

"About this title" may belong to another edition of this title.

Publisher
*Wiley-Blackwell
Publication date
2004
Language
English
ISBN 10 
0917678575
ISBN 13 
9780917678578
Binding
Hardcover
Edition number
1
Number of pages
491