The Innovation Matrix: Culture and Structure Prerequisites to Innovation - Hardcover

Paul Herbig

Hardcover

ISBN 10: 089930933X ISBN 13: 9780899309330

Publisher: Praeger (UK), 1994

Synopsis

A nation's culture and structure influence the type and degree of innovation achievable within its society. Routes exist for any nation, regardless of its structural or cultural elements, to achieve innovative success and economic development. Clear, concise prescriptions are given to enable managers and societies to determine the structural aspects of their nation that may need adjustment. Managers of international businesses, research and development, as well as researchers in the fields of strategic management, technology, and public policy, will find this comprehensive book on innovation practical reading.

A number of innovation hotspots are studied, including large, evolving countries such as Russia and India. Various governmental support, incentives, and regulations are evaluated in light of their contributions or obstructions to the process. Cross-cultural studies on major economies are also included to enhance the readers' knowledge and understanding. Recommendations are provided on how a society, or region within a particular country, can become either more innovative or retain what innovativeness it currently has.

About this title

About the Author

PAUL HERBIG is Professor of Marketing in the Department of Management/Marketing at the Graduate School of International Trade and Business at Texas A&M University. Prior to academia he worked in marketing and management and product management at AT&T, Honeywell, and Texas Instruments. He is the author of Innovation Matrix (Quorum, 1994) and Innovation Japanese Style (Quorum, 1995). His research interests include reputation and market signaling, futuristics, cross-cultural influences on innovation, and Japanese marketing practices.

Edition details

• Publisher: Praeger (UK)
• Publication date: 1994
• Language: English
• ISBN 10: 089930933X
• ISBN 13: 9780899309330
• Binding: Hardcover
• Number of pages: 328