The Marketing Revolution: A Radical Manifesto for Dominating the Market Place - Softcover

Clancy, Kevin J.; Shulman, Robert S.

 
9780887305726: The Marketing Revolution: A Radical Manifesto for Dominating the Market Place

Synopsis

Establishes the new guidelines that will replace the pseudo-science of death-wish marketing and seat-of-the-pants research, with marketing intelligence and marketing as an emerging science.

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