Marketing Revolution: A Radical Manifesto for Dominating the Market Place - Hardcover

Clancy, Kevin J.; Shulman, Robert S.

 
9780887304811: Marketing Revolution: A Radical Manifesto for Dominating the Market Place

Synopsis

In the last 30 years, consumers went from buying what they were told to buy, to proving that they would buy whatever they felt like, to becoming the world's most competent shoppers. The authors show how off-course most marketing campaigns are and prepare businesses for the coming marketing revolution.

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