No Static: A Guide to Creative Radio Programming - Hardcover

McCoy, Quincy

Hardcover

ISBN 10: 0879305940 ISBN 13: 9780879305949

Publisher: Miller Freeman Books, 1999

Synopsis

(Book). Focusing on the human aspects of radio, this inspirational handbook offers a proven regimen for improving the craft of programming in today's corporate-controlled world of radio. It helps readers develop leadership or "coaching" skills, and provides tried-and-true strategies for nurturing a successful radio team. This primer describes how to encourage creativity, build flexibility, and motivate staff to better serve listeners. It offers practical tips and techniques, personal advice, and exercises that lead to more focused station branding, stronger music programming, more engaging DJs, and ultimately higher ratings. This is "must-have" guidance from one of the industry's most respected pros.

About this title

Synopsis

Focusing on the human aspects of working in radio, this handbook offers a guide to improving the craft of programming. It features how to develop flexibility, motivate staff, teamwork and encourage creativity to better serve radio listeners, as well as providing techniques, advice and exercises.

About the Author

Quincy McCoy has over 30 years radio experience as a DJ, program and music director, operations manager, and industry consultant. Former urban editor and senior editor of Gavin, McCoy currently is senior vice president, music and radio programming, Sonicnet & MTVi.

Edition details

• Publisher: Miller Freeman Books
• Publication date: 1999
• Language: English
• ISBN 10: 0879305940
• ISBN 13: 9780879305949
• Binding: Hardcover
• Edition number: 1
• Number of pages: 273