EuroDiversity: A Business Guide to Managing Difference (Managing Cultural Differences Series) - Softcover

Softcover

ISBN 10: 0877193819 ISBN 13: 9780877193814

Publisher: Routledge, 2002

Synopsis

How has cultural diversity affected the business climate of the growing European Union? What are European institutions and enterprises doing to manage it? In 'EuroDiversity,' Dr. Simons gathers issue-centered perspectives on how Europe's entwined past, present, and future have made it the most strikingly diverse part of the world and what this means for doing business there. 'EuroDiversity' provides: * Insights into Europe's cultural challenges of globalization, diversity dilemmas, and opportunities * Case studies, best practices, and resources for finding the common ground and developing the competence needed to succeed 'EuroDiversity' addresses how cultural diversity affects the business climate of the growing European Union and describes what European institutions and successful organizations are doing to manage it. The book's multinational team of authors gives us issue-centered perspectives on how Europe's entwined past, present and future have made it the most strikingly diverse part of the world and what this means for doing business there. They address Europe's cultural challenges of globalization and provide abundant insights into diversity dilemmas and opportunities. They point to the best practices and resources that will assist both European enterprises and those actively present in or trading with Europe to find the cultural common ground and competence they need to succeed. Contributors: Arjen Bos, Marie-Thérèse Claes, Ph.D., Elena A. A. Garcea, Ph.D., Nigel Holden, Ph.D., Michael Stuber

About this title

About the Author

George F. Simons

From the Back Cover

"I have quickly become captivated by this book. It has two audiences; here is a rejoinder for both. For Americans: If you have any business to do with Europeans, this book is a must-read for you. You'll learn something about yourself as well. For Europeans: This book provides a rich and practical blend of insights, grounded in historical analysis, into the fascinating challenges Europe is facing. The mix of expertise and national backgrounds of the authors makes for colourful reading. May this book find a wide audience of practitioners. It can contribute to creating the European understanding in organized life that we so badly need to make Europe a common home as well as a common marketplace."
—Dr. Gert Jan Hofstede, Senior Researcher, Mansholt Graduate School, Wageningen University, the Netherlands, Author of Exploring Cultures

"Working for an American organisation in Europe with a multicultural workforce that brings together customers from throughout Europe and the Middle East on a weekly basis, I am only too familiar with the challenges—and the benefits—of diversity. At last! A book which addresses the sensitive issue of Europe's cultural baggage, as well as issues arising from changing workforce demographics, gender relations and the huge impact of these matters on European and global business."
—Carolyn Metcalfe, Director, Learning Solutions, Management Centre Europe

"EuroDiversity is neither a travel guide nor an intercultural how-to guide. Rather, it is a comprehensive tool for understanding the complexity of the new Europe in a rigorous but approachable style. It is essential reading for anyone needing to understand the relationships between diversity in Europe and the economics, politics, society and culture of the region. ... A must read for anyone needing to understand the new Europe."
—Paul Shay, President, AFS Intercultural Programs, Inc.

How has cultural diversity affected the business climate of the growing European Union? What are European institutions and enterprises doing to manage it? In EuroDiversity, Dr. Simons gathers issue-centered perspectives on how Europe's entwined past, present, and future have made it the most strikingly diverse part of the world and what this means for doing business there. EuroDiversity provides:
· Insights into Europe's cultural challenges of globalization, diversity dilemmas, and opportunities
· Case studies, best practices, and resources for finding the common ground and developing the competence needed to succeed

George F. Simons, D.Min., is president of George Simons International, a virtual consulting group specializing in intercultural communication and global management.

Contributors:
Arjen Bos is an owner and training manager of Engage! InterAct, a training and consultancy organization in Utrecht, the Netherlands.
Marie-Thérèse Claes, Ph.D., is professor of Intercultural Communication and Intercultural Management at the Institut Catholique des Hautes Etudes Commerciales (ICHEC) Brussels Business School in Belgium.
Elena A. A. Garcea, Ph.D., is research professor in the Department of Philology and History at the University of Cassino, Italy, and chairs the board of the European Federation for Intercultural Learning, Brussels, Belgium.
Nigel Holden, Ph.D., is professor of Cross-Cultural Management at the Kassel International Management School, and visiting professor at the Vienna School of Economics and Business Administration and the Leiden University School of Management.
Michael Stuber, Diplom Wirtschafts-Ingenieur, is the founder and principal of mi·st [ Consulting, Cologne, Germany, which specializes in Diversity Management and Marketing Services.

Edition details

• Publisher: Routledge
• Publication date: 2002
• ISBN 10: 0877193819
• ISBN 13: 9780877193814
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 384
• Editor: Simons George F.