Common Interest, Common Good: Creating Value Through Business and Social Sector Partnerships - Hardcover

Sagawa, Shirley; Segal, Eli

 
9780875848488: Common Interest, Common Good: Creating Value Through Business and Social Sector Partnerships
Hardcover
ISBN 10: 0875848486 ISBN 13: 9780875848488
Publisher: Harvard Business Review Press, 1999

Synopsis

A guided tour of the progressive new strategies that contribute to the purpose of our businesses and the prosperity of our communities, Common Interest, Common Good is a convincing, deeply felt book by two authors who have devoted much of their careers to helping public and private sectors find profitable new ways of working together. Many organizations are searching for innovative strategies that will counter the mounting pressures felt by communities and corporations alike. According to Shirley Sagawa and Eli Segal, alliances between for-profit and the not-for-profit industries yield enormous benefits for both. Forward-looking businesses and social sector organizations (both nonprofit and government) can solve many of their problems by working together—while serving the common good in the process. This book showcases many such successful partnerships, from corporate sponsorships and cause-related marketing to employee volunteer programs and school-to-work initiatives.

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About the Author

Shirley Sagawa has held leadership positions in the social sector, including serving as executive director of both the federal Corporation for National Service and the nonprofit Learning First Alliance. She is currently deputy chief of staff to First Lady Hillary Rodham Clinton.

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Publisher
Harvard Business Review Press
Publication date
1999
Language
English
ISBN 10 
0875848486
ISBN 13 
9780875848488
Binding
Hardcover
Number of pages
278