Race for the World: Strategies to Build a Great Firm - Hardcover

Rall, Wilhelm

 
9780875848464: Race for the World: Strategies to Build a Great Firm
Hardcover
ISBN 10: 087584846X ISBN 13: 9780875848464
Publisher: Harvard Business Review Press, 1999

Synopsis

Informed by the findings of McKinsey and Company's extensive investigations of the problems and practices of globalizing firms, this text contends that the rewards of building a great global firm in the late 1990s are extrordinary.

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From the Back Cover

This book focuses on new and useful ways of thinking about strategy in the integrating world economy. What will it take to win in markets and industries that are fundamentally changing and evolving? The key to success, say the authors, lies in owning and leveraging superior intangible assets - talent, knowledge, brands, relationships, and reputation. Examples of early leaders in the global game, reveal how winning players mobilize their intangible assets in a coherent strategy for an integrated global economic arena. Race for the World shows managers and strategies that market leaders must approach the unfamiliarity and uncertainty of the new economy not as a problem to avoid, but as an opportunity to shape their company's future - and shows them how to do so.

"About this title" may belong to another edition of this title.

Publisher
Harvard Business Review Press
Publication date
1999
Language
English
ISBN 10 
087584846X
ISBN 13 
9780875848464
Binding
Hardcover
Edition number
1
Number of pages
384