Synopsis
Informed by the findings of McKinsey and Company's extensive investigations of the problems and practices of globalizing firms, this text contends that the rewards of building a great global firm in the late 1990s are extrordinary.
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From the Back Cover
This book focuses on new and useful ways of thinking about strategy in the integrating world economy. What will it take to win in markets and industries that are fundamentally changing and evolving? The key to success, say the authors, lies in owning and leveraging superior intangible assets - talent, knowledge, brands, relationships, and reputation. Examples of early leaders in the global game, reveal how winning players mobilize their intangible assets in a coherent strategy for an integrated global economic arena. Race for the World shows managers and strategies that market leaders must approach the unfamiliarity and uncertainty of the new economy not as a problem to avoid, but as an opportunity to shape their company's future - and shows them how to do so.
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Race for the World: Strategies
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Harvard Business Review Press, 1999
ISBN 10: 087584846X
ISBN 13: 9780875848464
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Race for the World: Strategies
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Race for the World: Countdown to Build a Great Global Firm
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Race for the World: Countdown to Build a Great Global Firm
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Race for the World : Strategies to Build a Great Global Firm
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Race for the World: Strategies to Build a Great Global Firm
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Race for the World: Strategies to Build a Great Firm
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Race for the World: Strategies to Build a Great Global Firm
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ISBN 13: 9780875848464
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Race for the World: Strategies to Build a Great Global Firm
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Hardcover. Condition: Very Good. Harvard Business School Press 1999-08-01 00:00:00 Binding: Hardcover dj in mylar unclipped price; "Focuses on new and useful ways of thinking about strategy in the integrating world economy." Hardcover. 364 pages. PublishPlace: Cambridge, MA ISBN: 087584846X Size: 8 vo. Seller Inventory # 7029
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Race for the World: Strategies to Build a Great Global Firm
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