The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty - Hardcover

McGrath, Rita Gunther; MacMillan, Ian

Hardcover

ISBN 10: 0875848346 ISBN 13: 9780875848341

Publisher: Harvard Business Review Press, 2000

Synopsis

The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete. The authors present simple but powerful ways to stop thinking and acting by the old rules and start thinking with the discipline of a habitual entrepreneur.

They show how to: eliminate paralyzing uncertainty by creating an entrepreneurial frame that shapes a shared understanding of what is to be accomplished; create a richly stocked opportunity register to redesign existing products, find new sources of differentiation, resegment existing markets, reconfigure market spaces, and seize the huge upside potential of breakthroughs; build a dynamic portfolio of businesses and options that continuously move your organization toward the future while simultaneously leaving the past behind; execute dynamically your ideas so that you can move fast, with confidence and without undue risk; and develop your own way of leading with an entrepreneurial mindset to create a vibrant entrepreneurial climate within your organization.

About this title

Synopsis

This is a blueprint for building entrepreneurial organizations. Nobody needs to tell you that in the new economy, managers using conventional strategies are losing out to smart, fast, entrepreneurial competitors who move on ideas others overlook and who confidently act while others dither. Are the managers of leading companies simply doomed to let this happen? Not at all, argue Rita Gunther McGrath and Ian MacMillan. The fundamental problem is that the tools, training, and conceptual frameworks that work for business-as-usual can't, and don't, work when your main challenge is to bury old business models and aggressively create completely new ones. To succeed, today's strategists need the thought process and discipline that are second nature to successful entrepreneurs. "The Entrepreneurial Mindset" offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete.

Using lessons drawn from leading entrepreneurs and entrepreneurial companies, "The Entrepreneurial Mindset" presents a set of practices for capitalizing on uncertainty and rapid change. Like McGrath and MacMillan's bestselling "Harvard Business Review" articles, such as 'Discovery-Driven Planning', this book provides simple but powerful ways to stop acting by the old rules and start thinking with the discipline of habitual entrepreneurs.

"The Entrepreneurial Mindset" will show you how to: eliminate paralyzing uncertainty by creating an entrepreneurial frame that shapes a shared understanding of what is to be accomplished and what would be worthwhile; create a richly stocked opportunity register in which you mobilize great ideas for redesigning existing products, finding new sources of differentiation, resegmenting existing markets, reconfiguring market spaces, and seizing the huge upside potential of breakthroughs; build a dynamic portfolio of businesses and options that continuously move your organization toward the future; execute dynamically your ideas so that you can move fast, with confidence and without undue risk; and, develop your own way of leading with an entrepreneurial mindset to create a vibrant entrepreneurial climate within your organization. "The Entrepreneurial Mindset" is about succeeding in an unpredictable world. It will help everyone from independent entrepreneurs to managers of large corporations develop insights that others overlook and act on them to build the truly entrepreneurial organizations of the future.

About the Author

Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters (Harvard Business School Press, 2005).

Edition details

• Publisher: Harvard Business Review Press
• Publication date: 2000
• ISBN 10: 0875848346
• ISBN 13: 9780875848341
• Binding: Hardcover
• Language: English
• Number of pages: 400