Real Time: Preparing for the Age of the Never Satisfied Customer - Hardcover

McKenna, Regis

Hardcover

ISBN 10: 0875847943 ISBN 13: 9780875847948

Publisher: Harvard Business Review Press, 1997

Synopsis

Real Time caused a sensation with its provocative look at doing business in a real time world, a world created on demand, where customers demand instant gratification ... or else. Now available in paperback, this pathbreaking book reveals why managers today must be prepared for anything—anytime, anywhere, and in-your-face. We get cash in seconds at ATMs, we watch wars unfold instantaneously on live TV. Technology today compresses to zero the time needed to acquire information, to make decisions, to react, and to innovate. The companies best equipped for the twenty-first century understand that real time means exceptional responsiveness to customer expectations, and are seizing the opportunities that our real time reality presents. Real Time explores how to create a sensing organization that constantly monitors, queries, verifies, adjusts, tries, and initiates. It will spark your imagination, move you to think in new ways, and ignite a lively debate on how to dominate in real time.

About this title

About the Author

Regis McKenna is the chairman of the McKenna Group in Palo Alto, California. He lectures and conducts seminars on technology marketing and has worked with more than 300 start-ups, including Apple, Microsoft, Silicon Graphics, and Genetech. He is the author of Relationship Marketing and The Regis Touch.

Synopsis

The focus of this book is real-time, a world of instant gratification and infinite opportunity. It provides specific examples and ideas from companies that are testing the boundaries of time and space, and includes company web site addresses.

Edition details

• Publisher: Harvard Business Review Press
• Publication date: 1997
• Language: English
• ISBN 10: 0875847943
• ISBN 13: 9780875847948
• Binding: Hardcover
• Number of pages: 204