Why do some firms continually make poor R&D decisions while others can deliver a stream of successful products and services? This title stresses the importance of evaluating trade-offs, investigating alternatives, and getting buy-in across functions to ensure that decisions are viable from both technological and managerial perspectives.
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David Matheson is a principal in Strategic Decisions Group's London office and director of the research efforts that identified the best practices and the Nine Principles of Smart R&D. Jim Matheson is a world-recognized authority on decision analysis and its application. He is a co-founder and director of Strategic Decisions Group, an international management consulting firm headquartered in Menlo Park, California, and director of the firm's R&D practice.
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