Synopsis
This text develops a coherent model for how today's executives can identify and accomplish goals in tomorrow's marketplace. The strategy addresses how executives can ease the tension between competing today and clearing a path toward leadership in the future. The strategy can be used to get beyond restructuring by reinventing strategy and transforming industry; to find the future by abandoning the past and developing industry foresight through intelligence and imagination and constructing an architecture; to mobilize for the future by leveraging, rather than allocating resources; and to get to the future first by proactively shaping industry structure.
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Review
Winning in business today is not about being number one--it's about who "gets to the future first", write management consultants Gary Hamel and CK Prahalad. In Competing for the Future, they urge companies to create their own futures, envision new markets and reinvent themselves.
Hamel and Prahalad caution that complacent managers who get too comfortable in doing things the way they have always done will see their companies fall behind. For instance, the authors consider the battle between IBM and Apple in the 1970s. Entrenched as the leading mainframe-computer maker, IBM failed to see the potential market for personal computers. That left the door wide open for Apple, which envisioned a computer for every man, woman and child. The authors write, "At worst, laggards follow the path of greatest familiarity. Challengers, on the other hand, follow the path of greatest opportunity, wherever it leads". They argue that business leaders need to be more than "maintenance engineers", worrying only about budget cutting, streamlining, re-engineering, and other old tactics. Definitely not for dilettantes, Competing for the Future is for managers who are serious about getting their companies in front. --Dan Ring, Amazon.com
Review
Named one of "The 25 Most Influential Business Management Books" by TIME Magazine (TIME.com)
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Competing for the Future
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Harvard Business Review Press, 1994
ISBN 10: 0875844162
ISBN 13: 9780875844169
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Competing for the Future
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Competing for the Future
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ISBN 13: 9780875844169
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