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Synopsis
Twenty-three experts pioneers in marketing information science detail the driving principles and diverse use of marketing information systems, and describe the insights gained from the experiences of leading American firms, including Quaker Oats, Procter & Gamble, CitiBank, Borden, Colgate, and Maytag. Annotation copyright Book News, Inc. Portland, Or.
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About the Author
Robert C. Blattberg is the Polk Brothers Distinguished Professor of Retailing at the Kellogg School of Management, Northwestern University.
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The Marketing Information Revolution
Published by
Harvard Business School Pr, 1994
ISBN 10: 0875843298
ISBN 13: 9780875843292
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The Marketing Information Revolution
Published by
Harvard Business Review Press, 1993
ISBN 10: 0875843298
ISBN 13: 9780875843292
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The Marketing Information Revolution Blattberg, Robert C. and etc.
Published by
Harvard Business School Pr, 1994
ISBN 10: 0875843298
ISBN 13: 9780875843292
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The Marketing Information Revolution
Published by
Harvard Business School Press, 1994
ISBN 10: 0875843298
ISBN 13: 9780875843292
Used
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Seller: SecondSale, Montgomery, IL, U.S.A.
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The Marketing Information Revolution
Published by
Harvard Business School Press, 1994
ISBN 10: 0875843298
ISBN 13: 9780875843292
Used
Hardcover
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
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The Marketing Information Revolution
Published by
Harvard Business School Pr, 1994
ISBN 10: 0875843298
ISBN 13: 9780875843292
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The Marketing Information Revolution
Published by
Harvard Business School Pr, 1994
ISBN 10: 0875843298
ISBN 13: 9780875843292
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The Marketing Information Revolution
Published by
Harvard Business School Pr, 1994
ISBN 10: 0875843298
ISBN 13: 9780875843292
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