Items related to Strategic Marketing Management (Practice of Management)

Strategic Marketing Management (Practice of Management) - Softcover

Dolan, Robert J.

 
9780875843100: Strategic Marketing Management (Practice of Management)

Synopsis

Focuses on issues in marketing management and covers such topics as ethical and legal aspects of marketing, the services industry and multinational marketing and provides strategies for traditional marketing functions, from market penetration to marketing plan development.

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Other Popular Editions of the Same Title

9780070178106: Title: Strategic Marketing Management

Featured Edition

ISBN 10:  0070178100 ISBN 13:  9780070178106
Softcover