Focuses on issues in marketing management and covers such topics as ethical and legal aspects of marketing, the services industry and multinational marketing and provides strategies for traditional marketing functions, from market penetration to marketing plan development.
"synopsis" may belong to another edition of this title.
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 50098247-6
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0875843107I5N00
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0875843107I4N00
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0875843107I3N00
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780875843100. Seller Inventory # 9736658
Quantity: 1 available
Seller: Book Express (NZ), Shannon, New Zealand
Condition: Good. 637 pages. cover lightly worn, name on inside coverThis text for marketing management covers basic concepts and emerging issues through readings by leading academics and practitioners. Vital issues for the 19 90s are explored: ethical and legal aspects of marketing, the services industry, Seller Inventory # 5931q
Quantity: 1 available
Seller: Sigrun Wuertele buchgenie_de, Altenburg, Germany
Condition: Sehr gut - gebraucht. Taschenbuch 637 pages. Sehr guter Zustand, ohne Namenseintrag, Gewicht über 1 kg Zustand: 2, Sehr gut - gebraucht, Taschenbuch Harvard Business Review Press , 637 S. 637, Strategic Marketing Management (Practice of Management Series), Robert J. Dolan. Seller Inventory # BU281526
Seller: Sigrun Wuertele buchgenie_de, Altenburg, Germany
Condition: gut - gebraucht. Broschiert Sehr guter Zustand, ohne Namenseintrag Gewicht über 1,1 kg Zustand: 3, gut - gebraucht, Broschiert Harvard Business School , 1991 , Strategic Marketing Management, Theodore Levitt, E Raymond Corey, Philip Kotler, Gary Hamel. Seller Inventory # BU249001
Seller: Studibuch, Stuttgart, Germany
paperback. Condition: Gut. 640 Seiten; 9780875843100.3 Gewicht in Gramm: 2. Seller Inventory # 943255
Seller: SHIMEDIA, Brooklyn, NY, U.S.A.
Condition: New. Satisfaction Guaranteed or your money back. Seller Inventory # 0875843107