Items related to Essentials of Advertising Strategy

Essentials of Advertising Strategy ISBN 13: 9780872510456

Essentials of Advertising Strategy - Softcover

 
9780872510456: Essentials of Advertising Strategy
Softcover
ISBN 10: 087251045X ISBN 13: 9780872510456

This specific ISBN edition is currently not available.

Synopsis

Get the strategic insights and tools you need to make your next advertising or marketing communications program more productive and profitable. Eight concise chapters, updated to include the newest approaches, show you how to: -- Understand your customer better-- Integrate promotion and communications strategies into an effective marketing plan-- Develop on-target creative approaches and executions-- Evaluate strategies and programs for the entire range of media

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  • ISBN 10 087251045X
  • ISBN 13 9780872510456
  • BindingPaperback
  • LanguageEnglish

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Other Popular Editions of the Same Title

9780844235271: Essentials of Advertising Strategy

Featured Edition

ISBN 10:  084423527X ISBN 13:  9780844235271
Publisher: McGraw-Hill Education, 1996
Hardcover