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Synopsis
Get the strategic insights and tools you need to make your next advertising or marketing communications program more productive and profitable. Eight concise chapters, updated to include the newest approaches, show you how to: -- Understand your customer better-- Integrate promotion and communications strategies into an effective marketing plan-- Develop on-target creative approaches and executions-- Evaluate strategies and programs for the entire range of media
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Synopsis
Offers advice on how to develop effective advertising, discusses creative strategy, communication, and consumer psychology, and tells how to evaluate an advertising presentation.
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- PublisherMcGraw-Hill Contemporary
- Publication date1988
- ISBN 10 0844230448
- ISBN 13 9780844230443
- BindingHardcover
- LanguageEnglish
- Edition number2
- Number of pages144
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Essentials of Advertising Strategy
Seller: BookHolders, Towson, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Second ] Publisher: Natl Textbook Co Trade Pub Date: 3/1/1988 Binding: Paperback Pages: 144 Second edition. Seller Inventory # 6517034
Quantity: 1 available