Items related to Successful Direct Marketing Methods
Synopsis
NTC Business Books offer cutting-edge insights and time-tested, proven marketing, advertising, and sales promotion strategies from the leading practitioners in the industry. There's expert advice in every NTC Business Book.
"synopsis" may belong to another edition of this title.
From the Back Cover
“The most thorough, straightforward, and informative book available on direct marketing...As the industry continues to grow, it is essential we have one central resource to fall back upon which clearly states the defining principles, practices, and applications of the direct marketing discipline. This book represents that one key resource for clients, agencies, and students of direct marketing.”
―John R. Goodman, President, Pareto Marketing, Inc.
“A totally current, authoritative marketing corpus for students and executives alike... Stone and Jacobs present a compelling guide to understanding and profiting from the shockwaves of change that have shattered the mass market into pieces as small as a single customer, driving relevancy in marketing and rewriting all the rules.”
―Daniel Morel, Chairman and Global CEO, Wunderman“...Bob Stone and Ron Jacobs have done an excellent job of laying out the requirements for the new era of one-to-one marketing online.”
―George S. Wiedemann, former President and CEO, Responsys.com
“The single most comprehensive and contemporary tool in direct marketing. It is rich in its coverage of the expanded direct marketing landscape...I can’t imagine anyone in direct marketing not finding it indispensable.”
―Jerry I. Reitman, former Executive Vice President, The Leo Burnett Company, and author of Beyond 2000: The Future of Direct
About the Author
Bob Stone was the cofounder and Chairman Emeritus of Stone & Adler, Inc., now a Young & Rubicam company. One of the pioneers of direct marketing, he was an eight-time winner of the Direct Marketing Association's “Best in Industry Award.” A former director of the Direct Marketing Association, Mr. Stone was one of the earliest inductees into the Direct Marketing Hall of Fame.
Ron Jacobs is president of Jacobs &Clevenger, a multichannel, direct marketingcommunications agency that provides direct,digital, and database marketing services;transactional branding; and customermarketing programs. J&C’s practice areasinclude cross-channel strategy and planning,implementation, and creative and databaseoptimization. The author of many articles ondirect marketing and a frequent speaker, heworks with clients and organizations in theU.S. and around the world.
"About this title" may belong to another edition of this title.
- PublisherCrain Books
- Publication date1979
- ISBN 10 0872510409
- ISBN 13 9780872510401
- BindingHardcover
- LanguageEnglish
- Edition number2
- Number of pages378
Other Popular Editions of the Same Title
Search results for Successful Direct Marketing Methods
Stock Image
Successful direct marketing methods
Published by
Crain Books (edition 2nd), 1979
ISBN 10: 0872510409
ISBN 13: 9780872510401
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. 2nd. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Seller Inventory # 0872510409-11-1
Quantity: 1 available
Stock Image
Successful Direct Marketing Methods
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. No Jacket. Missing dust jacket; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 3.05. Seller Inventory # G0872510409I5N01
Quantity: 1 available
Stock Image
Successful Direct Marketing Methods
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.05. Seller Inventory # G0872510409I3N00
Quantity: 1 available
Stock Image
Successful direct marketing methods
Seller: A Squared Books (Don Dewhirst), South Lyon, MI, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 2nd. Chicago, 1979; signed and inscribed by author on free front end paper; gold cloth covered boards; corner and spine edge wear; gold jacket with edge and corner wear; 4to - over 9 3/4" to 12" tall; Interior is clean and unmarked; 370 pages. Additional shipping charges may be required for international or expedited orders. Signed by Author. Seller Inventory # SKU1164260
Quantity: 1 available
Stock Image
Successful Direct Marketing Methods
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. Acceptable dust jacket. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # S06OS-00001
Quantity: 1 available
Seller Image
Successful Direct Marketing Methods
Published by
Crain Books 01.10.1979., 1979
ISBN 10: 0872510409
ISBN 13: 9780872510401
Used
Hardcover
Seller: NEPO UG, Rüsselsheim am Main, Germany
Seller rating 5 out of 5 stars
Condition: Gut. Auflage: 2nd Revised edition. 378 Seiten Sprache: Englisch Gewicht in Gramm: 1373 27,9 x 22,1 x 3,0 cm, Gebundene Ausgabe. Seller Inventory # 362061
Quantity: 1 available
Stock Image
Successful Direct Marketing Methods
Seller: Studibuch, Stuttgart, Germany
Seller rating 5 out of 5 stars
hardcover. Condition: Gut. 378 Seiten; 9780872510401.3 Gewicht in Gramm: 3. Seller Inventory # 662725
Quantity: 1 available