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The Dartnell Direct Mail and Mail Order Handbook
Published by
The Dartnel Corporation, Chicago, Ilinois, 1977
ISBN 10: 0850130077
ISBN 13: 9780850130072
Used
Hardcover
Seller: ELK CREEK HERITAGE BOOKS (IOBA), TOMS RIVER, NJ, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 2nd Edition. Original First Edition was published in 1964. ThIS volume is the Second Edition, Second Printing published in 1977. Hard cover in very good condition with black boards and gold gilt spine lettering. Stamped on the top and side text block the "Marketing Research Department - Book Club Division." Interior text block clean & tight; no writings no markings noted. Size approximately 8 5/8" all x 5 3/4" wide x 2 3/4" thick; 1,555 numbered pages; weight just under 4 pounds. Dust jacket in likewise very good condition; not price clipped - there is no price, A stunningly detailed handbook on policies, procedures, and operations of a direct mail marketing firm when this idea and implementation of direct mail was just entering the American commerce venue with gusto; This edition, published in 1977, almost 50 years ago now, shows the processes, procedures, and implementation of setting up a "new" marketing process. It speaks about the use of computer technology which was just coming into its own, albeit very different from what is dealt with today. Overall a unique historical view of American business and commerce "way back when.". Seller Inventory # M002039
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The Dartnell direct mail and mail order handbook
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0850130077I3N01
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The Dartnell direct mail and mail order handbook
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0850130077I3N00
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DIRECT MAIL AND MAIL ORDER HANDBOOK
Seller: Le-Livre, SABLONS, France
Seller rating 5 out of 5 stars
Couverture rigide. Condition: bon. RO60076150: 1974. In-8. Relié. Bon état, Couv. convenable, Dos satisfaisant, Quelques rousseurs. 1575 pages. Pages de garde et de titre légèrement passées. Jaquette légèrement abîmée et partiellement décolorée. . . . Classification Dewey : 420-Langue anglaise. Anglo-saxon. Seller Inventory # RO60076150
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The Dartnell direct mail and mail order handbook
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 4 out of 5 stars
hardcover. Condition: Good. Good. Dust Jacket NOT present. CD WILL BE MISSING. . SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # ERICA82908501300773
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