Direct Mail Order Handbook (17 results)

Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardback. Condition: Very Good.

Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Condition: Very Good. 3rd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

Hardback. Condition: Very Good.

Condition: Good. Congratulations! Your purchase will help save books from the landfill. All pages and cover are intact. Spine may show signs of shelf wear. Pages may include limited notes and highlighting. May include "from the library" of labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media. This is a CD or DVD sealed in original plastic from manufacturer. May have slight shelf wear. Disc enclosed should be excellent, playable condition.…

Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 2nd Edition. Original First Edition was published in 1964. ThIS volume is the Second Edition, Second Printing published in 1977. Hard cover in very good condition with black boards and gold gilt spine lettering. Stamped on the top and side text block the "Marketing Research Department - Book Club Division." Interior text block clean & tight; no writings no markings noted. Size approximately 8 5/8" all x 5 3/4" wide x 2 3/4" thick; 1,555 numbered pages; weight just under 4 pounds. Dust jacket in likewise very good condition; not price clipped - there is no price, A stunningly detailed handbook on policies, procedures, and operations of a direct mail marketing firm when this idea and implementation of direct mail was just entering the American commerce venue with gusto; This edition, published in 1977, almost 50 years ago now, shows the processes, procedures, and implementation of setting up a "new" marketing process. It speaks about the use of computer technology which was just coming into its own, albeit very different from what is dealt with today. Overall a unique historical view of American business and commerce "way back when.".…

Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Couverture rigide. Condition: bon. RO60076150: 1974. In-8. Relié. Bon état, Couv. convenable, Dos satisfaisant, Quelques rousseurs. 1575 pages. Pages de garde et de titre légèrement passées. Jaquette légèrement abîmée et partiellement décolorée. . . . Classification Dewey : 420-Langue anglaise. Anglo-saxon. …

Condition: New. Satisfaction Guaranteed or your money back.

hardcover. Condition: Good. Good. Dust Jacket NOT present. CD WILL BE MISSING. . SHIPS FROM MULTIPLE LOCATIONS. book.

Hardcover. Condition: new. New Copy. Customer Service Guaranteed.

Gr.-8°, Ledereinband. Third Edition. 1538 pp. Guter Zustand, good condition. Sprache: Englisch Gewicht in Gramm: 2100.

Gr.-8°, Ledereinband. Second Edition. 1575 pp. Guter Zustand, good condition. Sprache: Englisch Gewicht in Gramm: 2100.