How are children - and their parents - affected by the world's most influential corporation? Henry A. Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global media and shape the desires, needs, and futures of today's children. Giroux takes the reader inside the company's vision of the full range of its media - its films, television, famous characters, and spin-off products, as well as its special school, Celebration. He reveals how Disney idealizes and implements its goal of building a world culture - based on innocence and morals, but insidious in its consumerist exploits.
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Henry A. Giroux is the well-known author of many books and articles on society, education, and political culture. He is the Waterbury Chair of Education at the Pennsylvania State University and author of Channel Surfing.
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