Items related to Write On Target (NTC: LANGUAGE ARTS)
Synopsis
Get the inside secrets to mastering the two most powerful tools of direct marketing -- exceptional creativity and sophisticated market segmentation techniques that produce profitable bottom-line results every time. Write On Target is packed with examples from some of the most successful direct marketing programs working today, plus invaluable copywriter tips that reveal how to: -- Identify audiences to develop objectives -- Produce powerful copy that sells -- Apply the "secrets" to every element of the direct mail package -- Analyze techniques and elements of a successful direct mail package
"synopsis" may belong to another edition of this title.
Synopsis
A guide to writing a money-generating sales letter for anyone with a product to sell. Also included are tips on how to write for direct response print, radio and telemarketing with practical examples of writing in all areas.
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education
- Publication date1997
- ISBN 10 0844259144
- ISBN 13 9780844259147
- BindingHardcover
- LanguageEnglish
- Number of pages280
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Write on Target: The Direct Marketer's Copywriting Handbook
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Write on Target : The Direct Marketer's Copywriting Handbook
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McGraw-Hill/Contemporary, 2001
ISBN 10: 0844259144
ISBN 13: 9780844259147
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Write on Target : The Direct Marketer's Copywriting Handbook
Published by
McGraw-Hill/Contemporary, 2001
ISBN 10: 0844259144
ISBN 13: 9780844259147
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 10504823-6
Quantity: 1 available
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Write on Target : The Direct Marketer's Copywriting Handbook
Published by
McGraw-Hill/Contemporary, 2001
ISBN 10: 0844259144
ISBN 13: 9780844259147
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Write on Target : The Direct Marketer's Copywriting Handbook
Published by
McGraw-Hill/Contemporary, 2001
ISBN 10: 0844259144
ISBN 13: 9780844259147
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Write on Target
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Write On Target: The Direct Marketer's Copywriting Handbook
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Hardcover (Original Cloth). Condition: Very Good. Dust Jacket Condition: Very Good. First Edition. Size: Quarto. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. No foxing in this copy. Dust Jacket is in very good condition, without tears or chips or other damage. Dust Jacket un-clipped. Previous owner's signature in ink. All edges clean, neat and free of foxing. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; ISBN: 0844259144. ISBN/EAN: 9780844259147. All our pictures shown here are of the actual item, not stock photos. Inventory No: 22058: Storage For further info on this title, click on the "Contact Seller" button within this listing. We will try to reply within 24 hours. Otherwise you can order right now (inclusive of shipping options) from the "Add to Basket" button to the right. Seller Inventory # 22058
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Write on Target: The Direct Marketer's Copywriting Handbook
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NTC Business Books, Lincolnwood, IL, 1997
ISBN 10: 0844259144
ISBN 13: 9780844259147
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First Edition
Seller: Banjo Booksellers, IOBA, Andover, MA, U.S.A.
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Hardcover. Condition: Fine. Dust Jacket Condition: Near Fine. First Edition. First printing. Foreword by Bob Stone. 274 pp. including index. A fine, unmarked copy in a tight binding. In a very nearly fine dust jacket, with a touch of edgewear. Size: 8vo - over 7¾" - 9¾" tall. Seller Inventory # 012164
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Write on Target: The Direct Marketer's Copywriting Handbook
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