Based on a strong theory foundation, this text emphasizes application to real-life consumer and marketer decisions. Sixteen full-color chapters move at an exciting, attention-capturing pace, examining the psychological influences impacting consumer decision making.
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Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condition: Acceptable. Acceptable. Dust Jacket NOT present. CD WILL BE MISSING. SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # ERICA82908442367484
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