Consumer Behavior - Hardcover

TRIBUNE

 
9780844236742: Consumer Behavior

Synopsis

Based on a strong theory foundation, this text emphasizes application to real-life consumer and marketer decisions. Sixteen full-color chapters move at an exciting, attention-capturing pace, examining the psychological influences impacting consumer decision making.

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Other Popular Editions of the Same Title

9781111212476: Consumer Behavior

Featured Edition

ISBN 10:  1111212473 ISBN 13:  9781111212476
Publisher: Cengage, 2008
Softcover