Items related to 101 Tips for More Profitable Catalogs
Synopsis
Provides practical advice on covers, layout, copy preparation, captions, model selection, type, order forms, mailing lists, drop shipping, celebrity endorsements, sweepstakes, marketing, customer service, and catalog evaluation.
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From the Publisher
THE ON-THE-MONEY RECOMMENDATIONS YOU'LL FIND IN THIS BOOK START PAYING OFF ON PAGE ONE! EXPERIENCED AND NOVICE CATALOGERS ALIKE WILL BENEFIT FROM THESE PROFIT-PRODUCING TIPS CULLED BY DIRECT MARKETING LEGEND MAXWELL SROGE FROM THE PAGES OF
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