Synopsis
Provides practical advice on covers, layout, copy preparation, captions, model selection, type, order forms, mailing lists, drop shipping, celebrity endorsements, sweepstakes, marketing, customer service, and catalog evaluation.
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From the Publisher
THE ON-THE-MONEY RECOMMENDATIONS YOU'LL FIND IN THIS BOOK START PAYING OFF ON PAGE ONE! EXPERIENCED AND NOVICE CATALOGERS ALIKE WILL BENEFIT FROM THESE PROFIT-PRODUCING TIPS CULLED BY DIRECT MARKETING LEGEND MAXWELL SROGE FROM THE PAGES OF
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101 Tips for More Profitable Catalogs
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 6139095-75