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Synopsis
This practical guide puts the power of integrating marketing communications to work for small and mid-sized companies. In ten comprehensive but concise and easy-to-read chapters the author outlines approaches for developing the most effective IMC strategies and then tailoring the tactics need to implement them effectively.
"synopsis" may belong to another edition of this title.
Synopsis
This practical guide puts the power of integrating marketing communications to work for small and mid-sized companies. In ten comprehensive but concise and easy-to-read chapters the author outlines approaches for developing the most effective IMC strategies and then tailoring the tactics need to implement them effectively.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Contemporary
- Publication date1997
- ISBN 10 0844235830
- ISBN 13 9780844235837
- BindingHardcover
- LanguageEnglish
- Number of pages272
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Strategies for Implementing Integrated Marketing Communications
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Strategies for Implementing Integrated Marketing Communications
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Strategies for Implementing Integrated Marketing Communications
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Stratgeies for Implementing Integrated Marketing Communications
Published by
American Marketing Association, 1997
ISBN 10: 0844235830
ISBN 13: 9780844235837
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Hardcover
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780844235837. Seller Inventory # 8587889
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Strategies for Implementing Integrated Marketing Communications
Published by
Ntc Business Books, 1997
ISBN 10: 0844235830
ISBN 13: 9780844235837
Used
Hardcover
First Edition
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Strategies for Implementing Integrated Marketing Communications
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