Items related to Stratgeies for Implementing Integrated Marketing Communicati...
Synopsis
Here's the book that outlines approaches for developing the most effective IMC strategies and tailoring the tactics needed for effective implementation. It includes case studies and plenty of examples with practical guidance.
"synopsis" may belong to another edition of this title.
Synopsis
This practical guide puts the power of integrating marketing communications to work for small and mid-sized companies. In ten comprehensive but concise and easy-to-read chapters the author outlines approaches for developing the most effective IMC strategies and then tailoring the tactics need to implement them effectively.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Contemporary
- Publication date1997
- ISBN 10 0844235830
- ISBN 13 9780844235837
- BindingHardcover
- Number of pages272
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Strategies for Implementing Integrated Marketing Communications
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Strategies for Implementing Integrated Marketing Communications
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Strategies for Implementing Integrated Marketing Communications
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Stratgeies for Implementing Integrated Marketing Communications
Published by
American Marketing Association, 1997
ISBN 10: 0844235830
ISBN 13: 9780844235837
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Strategies for Implementing Integrated Marketing Communications
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Strategies for Implementing Integrated Marketing Communications
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Ntc Business Books, 1997
ISBN 10: 0844235830
ISBN 13: 9780844235837
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Strategies for Implementing Integrated Marketing Communications
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