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Stratgeies for Implementing Integrated Marketing Communications - Hardcover

 
9780844235837: Stratgeies for Implementing Integrated Marketing Communications

Synopsis

This practical guide puts the power of integrating marketing communications to work for small and mid-sized companies. In ten comprehensive but concise and easy-to-read chapters the author outlines approaches for developing the most effective IMC strategies and then tailoring the tactics need to implement them effectively.

"synopsis" may belong to another edition of this title.

Synopsis

This practical guide puts the power of integrating marketing communications to work for small and mid-sized companies. In ten comprehensive but concise and easy-to-read chapters the author outlines approaches for developing the most effective IMC strategies and then tailoring the tactics need to implement them effectively.

"About this title" may belong to another edition of this title.

  • PublisherMcGraw-Hill Contemporary
  • Publication date1997
  • ISBN 10 0844235830
  • ISBN 13 9780844235837
  • BindingHardcover
  • LanguageEnglish
  • Number of pages272

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Larry Percy
Published by McGraw-Hill Contemporary, 1997
ISBN 10: 0844235830 ISBN 13: 9780844235837
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Hardcover. Condition: Very Good. Stratgeies for Implementing Integrated Marketing Communications This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780844235837

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Hardcover. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780844235837

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Published by McGraw-Hill Education, 1997
ISBN 10: 0844235830 ISBN 13: 9780844235837
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Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP88515012

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Percy, L.
Published by American Marketing Association, 1997
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780844235837. Seller Inventory # 8587889

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