Items related to The Media Handbook (NTC Business Books)
Synopsis
A guide to creating and implementing an advertising media plan, for media planners, advertisers, marketers, and business managers. Covers developing objectives, evaluating various advertising media, handling media calculations and formulae, negotiating media buys, and evaluating a plan's impact. Includes discussion of the role of media in business and in consumer's lives, and appendices listing contact information for publications, research companies, and associations. Contains chapter summaries and checklists. Annotation copyright Book News, Inc. Portland, Or.
"synopsis" may belong to another edition of this title.
Synopsis
A guide to creating and implementing an advertising media plan, for media planners, advertisers, marketers, and business managers. Covers developing objectives, evaluating various advertising media, handling media calculations and formulae, negotiating media buys, and evaluating a plan's impact. Includes discussion of the role of media in business
"About this title" may belong to another edition of this title.
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The Media Handbook: A Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting
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The Media Handbook: A Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting (NTC Business Books)
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The Media Handbook : A Complete Guide to Advertising, Media Selection, Planning, Research and Buging
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McGraw-Hill/Contemporary, 1995
ISBN 10: 0844235164
ISBN 13: 9780844235165
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The Media Handbook: A Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting
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The Media Handbook/a Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting (NTC Business Books)
Published by
McGraw-Hill Contemporary, 1995
ISBN 10: 0844235164
ISBN 13: 9780844235165
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Seller: Buchpark, Trebbin, Germany
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Condition: Gut. Zustand: Gut | Seiten: 256 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. Seller Inventory # 43064115/203
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The Media Handbook/a Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting (NTC Business Books) Katz, Helen E.
Published by
McGraw-Hill Contemporary, 1995
ISBN 10: 0844235164
ISBN 13: 9780844235165
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Hardcover
Seller: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germany
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Hardcover. Condition: gut. 1995. The Media Handbook/a Complete Guide to Advertising, Media Selection, Planning, Research & Budgeting (NTC Business Books) In englischer Sprache. pages. Seller Inventory # BN182334