Items related to Sales Promotion Essentials: The 10 Basic Sales Promotion...
Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them - Softcover
Synopsis
Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works, and shows how marketers can plan for and use them to boost sales: coupons, refunds and rebates, sampling, value packs, premium packs, mail-in premiums, continuity programs, contests and sweepstakes, special events, and trade incentives. Real-life examples illustrate the benefits and drawbacks of each technique, highlighting how it can be used alone or as part of a long-term sales promotion or marketing plan. Also new to this edition, an emphasis on tailoring sales promotions to the buying habits of distinct consumer groups ensures that all campaigns are customer oriented and results focused. Special chapters highlight the growth of sales promotion and its increasingly important role within an integrated marketing communications program. A comprehensive appendix of sales promotion organizations, major suppliers, and sources of further information makes this book an essential resource for anyone using sales promotion to meet marketing and sales goals.
"synopsis" may belong to another edition of this title.
About the Author
Don E. Schultz, Northwestern University, is co-author of Integrated Marketing Communications.
William A. Robinson, Robinson & Maites
Lisa A. Petrison is a marketing consultant.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Contemporary
- Publication date1993
- ISBN 10 0844233676
- ISBN 13 9780844233673
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages280
Other Popular Editions of the Same Title
Search results for Sales Promotion Essentials: The 10 Basic Sales Promotion...
Stock Image
Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques.and How to Use Them
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR010876795
Quantity: 1 available
Stock Image
Sales Promotion Essentials
Published by
McGraw-Hill/Contemporary, 1994
ISBN 10: 0844233676
ISBN 13: 9780844233673
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. (2nd)93 Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 2553543-20
Quantity: 1 available
Stock Image
Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques-- And How to Use Them
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.95. Seller Inventory # G0844233676I5N00
Quantity: 1 available
Stock Image
Sales Promotion Essentials The
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00047015738
Quantity: 1 available
Seller Image
Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques.and How to Use Them
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
Seller rating 4 out of 5 stars
Condition: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0844233676.G
Quantity: 1 available