Which Ad Pulled Best? - Softcover

Burton, Philip Ward; Purvis, S.

 
9780844233154: Which Ad Pulled Best?

Synopsis

This volume challenges readers to compare fifty completely new pairs of best print advertisements. As they determine which 'pulled best', readers will learn the basics of effective print advertising.

"synopsis" may belong to another edition of this title.

From the Publisher

Shows students how the basic principles of advertising are applied in real ads.
Presents winning writing and design techniques students can emulate.
Features fascinating interviews with seven leading creative experts.

Synopsis

This volume challenges readers to compare fifty completely new pairs of best print advertisements. As they determine which 'pulled best', readers will learn the basics of effective print advertising.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title