Publicity Handbook - Softcover

Yale, David R.

Softcover

ISBN 10: 0844232866 ISBN 13: 9780844232867

Publisher: McGraw-Hill Contemporary, 1991

Synopsis

Here's everything you need to know to win valuable publicity for your product or service in newspapers, magazines, television and radio. Whether you head the publicity program for a major corporation or handle publicity and public relations for a smaller business, trade association, or nonprofit organization, The Publicity Handbook shows you how to reach your targeted media and attract the kind of attention that produces big results. This handbook is a practical, step-by-step guide to: -Setting objectives and designing the publicity plan. -Writing print, broadcast and video releases, factsheets, feature stories and PSAs. -Winning access to and working successfully with journalists and broadcasters. -Getting appropriate pictures and photographs published to enhance your publicity. -Coordinating press conferences and media events and controlling crisis situations. This handbook also includes extensive checklists and a complete breakdown of sources and services available to publicists books, tapes, computer software, databases, media directories, clipping services, newswires, and more. "Enjoy The Publicity Handbook and avoid learning the hard way." Peggy Barber, Director, Public Information Office, American Library Association "David Yale provides practical, step-by-step direction through the basics of publicity and media relations. Those who have mastered the techniques outlined in this book are already on the fast track." John N. Bailey, Executive Director, Association of Business Communications "A fine book. Complete, thorough, clearly written. Indispensable." Fred Kirsch, Journalist

About this title

About the Author

David R. Yale is an award-winning marketing consultant who has held creative and marketing positions at Marketing & Publishing Associates, Lindenwold Fine Jewelers, and Publishers Clearing House, where he was instrumental in establishing the company's online presence. He has written articles for hundreds of business publications including Business Marketing, Business Strategies, Computer and Electronics Marketing, DM News, NEPA Hotline, The Newsletter on Newsletters, and Meetings & Conventions.

Andrew Carothers has more than 10 years of experience helping corporations, agencies and non-profits gain media exposure and increase shareholder value through successful application of traditional and internet-based PR/IR. The former director of internet-based public relations for Autodesk (San Rafael, CA), one of the largest software companies in the world and the leading design and digital content creation resource, Mr. Carothers currently serves as the director of corporate communications for iMind Education Systems, Inc.

Edition details

• Publisher: McGraw-Hill Contemporary
• Publication date: 1991
• Language: English
• ISBN 10: 0844232866
• ISBN 13: 9780844232867
• Binding: Paperback
• Number of pages: 358