Items related to Sales Promotion Essentials: The 10 Basic Sales Promotion...
Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them - Softcover
Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works, and shows how marketers can plan for and use them to boost sales: coupons, refunds and rebates, sampling, value packs, premium packs, mail-in premiums, continuity programs, contests and sweepstakes, special events, and trade incentives. Real-life examples illustrate the benefits and drawbacks of each technique, highlighting how it can be used alone or as part of a long-term sales promotion or marketing plan. Also new to this edition, an emphasis on tailoring sales promotions to the buying habits of distinct consumer groups ensures that all campaigns are customer oriented and results focused. Special chapters highlight the growth of sales promotion and its increasingly important role within an integrated marketing communications program. A comprehensive appendix of sales promotion organizations, major suppliers, and sources of further information makes this book an essential resource for anyone using sales promotion to meet marketing and sales goals.
"synopsis" may belong to another edition of this title.
About the Author:
Don E. Schultz, Northwestern University, is co-author of Integrated Marketing Communications.
William A. Robinson, Robinson & Maites
Lisa A. Petrison is a marketing consultant.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Contemporary
- Publication date2001
- ISBN 10 0844230677
- ISBN 13 9780844230672
- BindingPaperback
- Number of pages240
- Rating
Top Search Results from the AbeBooks Marketplace
Stock Image
Sales Promotion Essentials
Published by
Natl Textbook Co Trade
(1987)
ISBN 10: 0844230677
ISBN 13: 9780844230672
Used
Softcover
Quantity: 2
Seller:
Rating
Book Description Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # E18I-00550
Buy Used
£ 5.17
Convert currency
Stock Image
Sales Promotion Essentials
Published by
McGraw-Hill/Contemporary
(1992)
ISBN 10: 0844230677
ISBN 13: 9780844230672
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP97197967
Buy Used
£ 5.31
Convert currency
Stock Image
Sales Promotion Essentials
Published by
McGraw-Hill/Contemporary
(1992)
ISBN 10: 0844230677
ISBN 13: 9780844230672
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 44931754-6
Buy Used
£ 5.31
Convert currency
Stock Image
Sales Promotion Essentials
Published by
NTC/Contemporary Publishing Company
(1987)
ISBN 10: 0844230677
ISBN 13: 9780844230672
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.05. Seller Inventory # G0844230677I3N00
Buy Used
£ 5.66
Convert currency
Stock Image
Sales Promotion Essentials
Published by
Natl Textbook Co Trade
(1987)
ISBN 10: 0844230677
ISBN 13: 9780844230672
Used
paperback
Quantity: 1
Seller:
Rating
Book Description paperback. Condition: Very Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or limited writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_361544408
Buy Used
£ 4.11
Convert currency
Stock Image
Sales Promotion Essentials
Published by
Natl Textbook Co Trade
(1987)
ISBN 10: 0844230677
ISBN 13: 9780844230672
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 1.05. Seller Inventory # bk0844230677xvz189zvxgdd
Buy Used
£ 12.30
Convert currency
Stock Image
Sales Promotion Essentials
Published by
Natl Textbook Co Trade
(1987)
ISBN 10: 0844230677
ISBN 13: 9780844230672
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Fair. Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within 1.05. Seller Inventory # bk0844230677xvz189zvxacp
Buy Used
£ 12.30
Convert currency
Stock Image
Sales Promotion Essentials
Published by
Natl Textbook Co Trade
(1987)
ISBN 10: 0844230677
ISBN 13: 9780844230672
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.05. Seller Inventory # 0844230677-2-3
Buy Used
£ 12.30
Convert currency
Stock Image
Sales Promotion Essentials
Published by
Natl Textbook Co Trade
(1987)
ISBN 10: 0844230677
ISBN 13: 9780844230672
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 1.05. Seller Inventory # 353-0844230677-vrg
Buy Used
£ 12.30
Convert currency