Items related to Media Planning: A Practical Guide
Synopsis
The perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media.
This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are related topics with which students should be familiar in order to plan effective advertising efforts.
The Glossary/Index is a handy reference defining the most common terms used in media planning, as well as referring the student to the specific page where that term is discussed.
- Thoroughly discusses the major media forms including Interactive and Out-of-Home.
- Covers the basic components of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity.
- Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.
"synopsis" may belong to another edition of this title.
From the Back Cover
'Surmanek's book is an excellent media planning primer. It is both a good teaching tool and a good reference guide. It belongs on all advertising professionals' bookshelves.' -Martin Block, Ph.D.
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
"About this title" may belong to another edition of this title.
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Media Planning: A Practical Guide
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Media Planning: A Practical Guide
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Media Planning: A Practical Guide
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Media Planning : A Practical Guide
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McGraw-Hill/Contemporary, 1994
ISBN 10: 0844230464
ISBN 13: 9780844230467
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Media Planning : A Practical Guide
Published by
McGraw-Hill/Contemporary, 1994
ISBN 10: 0844230464
ISBN 13: 9780844230467
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Media Planning: A Practical Guide
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Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00844230464-G