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Strategy in Advertising: Matching Media and Messages to Markets and Motivations (NTC Business Books) - Hardcover
Synopsis
Strategy in Advertising: Matching Media and Messages to Markets and Motivations ties the many different strands of a successful advertising/marketing communications program into a coherent, strategic whole.
Rapidly evolving communications technology has driven great changes in marketing practice. But the "big job" of advertising remains the same - developing the right message and using the right medium to reach the right market in order to get the best possible return on an advertising investment. That's what a well-planned and well-executed advertising strategy provides. And Strategy in Advertising: Matching Media and Messages to Markets and Motivations gives you all the practical guidance you'll need to reach that goal.
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About the Author
Leo Bogart has taught at Columbia University, New York University, and the Illinois Institute of Technology.
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Strategy in Advertising: Matching Media and Messages to Markets and Motivations
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0844230146I4N00
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Strategy in Advertising: Matching Media and Messages to Markets and Motivations
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Ntc Pub Group (edition Subsequent), 1995
ISBN 10: 0844230146
ISBN 13: 9780844230146
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Strategy in Advertising: Matching Media and Messages to Markets and Motivations
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Strategy in Advertising : Matching Media and Messages to Markets and Motivations
Published by
McGraw-Hill/Contemporary, 1995
ISBN 10: 0844230146
ISBN 13: 9780844230146
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Strategy in Advertising: Matching Media and Messages to Markets and Motivations
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Strategy in Advertising: Matching Media and Messages to Markets and Motivations (NTC Business Books)
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