The Complete Guide to Publicity: Maximise Visability for Your Products, Services and Organisations - Softcover

Marconi, Joe

Softcover

ISBN 10: 0844200913 ISBN 13: 9780844200910

Publisher: McGraw-Hill Contemporary, 1999

Synopsis

This up to date, comprehensive guide is packed with publicity expertise - from simple, low cost ideas to sophisticated corporate strategy systems.

About this title

From the Back Cover

Written in a highly engaging, accessible style, The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization covers all aspects of planning and executing a successful publicity campaign, from defining what exactly constitutes "publicity" to explaining the key tools of the trade, from understanding the media and the opportunities it holds to staging events, speeches, benefits and photo opportunities. Directing his advice toward anyone who might need to craft a publicity plan small business owners, non-profit groups, small associations, solo service providers as well as to public relations and marketing professionals searching for creative tips and insight on how to conduct more effective campaigns, author Joe Marconi demystifies "publicity" by revealing how it's done, what it costs, and how to devise and manage an effective publicity program. Completely up-to-date, the text includes helpful information on using electronic tools, such as E-mail and websites, as part of your publicity arsenal. Plus, real-life examples, including actual press releases, media clips, and more, make The Complete Guide to Publicity the ultimate handbook for effectively generating the maximum amount of good publicity for your product, service, or organization.

Edition details

• Publisher: McGraw-Hill Contemporary
• Publication date: 1999
• Language: English
• ISBN 10: 0844200913
• ISBN 13: 9780844200910
• Binding: Paperback
• Number of pages: 256